CASE STUDY · AIRPORT ADVERTISING
Xiong’an Tourism at Beijing Daxing International Airport
Wanshicheng Media supported the promotion of the “Meet Xiong’an” WeChat Mini Program through advertising at Beijing Daxing International Airport.
Client
Xiong’an Tourism
Campaign
“Meet Xiong’an” WeChat Mini Program
Market
Beijing, China
Media
Beijing Daxing International Airport
Campaign Overview
Xiong’an Tourism is an online information and service platform developed for visitors to Xiong’an New Area. It brings together local food, attractions, cultural heritage and trip-planning services.
The airport campaign introduced the “Meet Xiong’an” Mini Program to passengers through a high-visibility advertising placement in the domestic departure area.
Placement
The campaign used a column lightbox in the domestic departures area, giving the message repeated visibility while passengers moved through and waited in the terminal.
