CASE STUDY · DIGITAL OUT-OF-HOME
DR PLANT Multi-City Digital OOH Campaign
A multi-city digital out-of-home campaign placed DR PLANT creative on prominent commercial-district LED screens across five major Chinese markets.
Client
DR PLANT
Campaign
DR PLANT Brand Campaign
Markets
Shenzhen, Shanghai, Chengdu, Zhengzhou and Chongqing
Media
Commercial-district LED screens · DOOH
Campaign Overview
DR PLANT is a Chinese skincare brand built around alpine-plant research and beauty products. The campaign extended the brand’s offline visibility through large-format digital screens in high-traffic commercial districts.
Creative for the brand’s facial-mask products appeared across multiple metropolitan markets, creating a consistent cross-city presence through prominent urban displays.
Media Approach
The campaign used commercial-district LED screens to combine large-format impact with repeated exposure in busy urban environments.
