CASE STUDY · BUS & SHELTER ADVERTISING
Home Original Chicken Beijing Bus & Shelter Campaign
Home Original Chicken used a coordinated mix of bus-body and bus-shelter advertising to build visibility across Beijing.
Client
Home Original Chicken
Campaign
“Enjoy Home Original Chicken in Beijing”
Market
Beijing, China
Media
Bus bodies and bus shelters
Campaign Overview
Home Original Chicken is a Chinese fast-food restaurant brand known for chicken-based dishes. The Beijing campaign brought the brand message into daily travel routes through moving bus media and fixed shelter placements.
Placements covered multiple well-trafficked stops, including Bawangfen North, Zhongguancun South, Wudaokou, Chaoyangmenwai and the Beijing South Railway Station area.
Media Approach
Bus-body advertising delivered mobile reach across city routes, while shelter panels provided repeated street-level exposure at passenger waiting points.
