Home Original Chicken used a coordinated mix of bus-body and bus-shelter advertising to build visibility across Beijing.
ClientHome Original Chicken
Campaign“Enjoy Home Original Chicken in Beijing”
MarketBeijing, China
MediaBus bodies and bus shelters
Campaign Overview
Home Original Chicken is a Chinese fast-food restaurant brand known for chicken-based dishes. The Beijing campaign brought the brand message into daily travel routes through moving bus media and fixed shelter placements.
Placements covered multiple well-trafficked stops, including Bawangfen North, Zhongguancun South, Wudaokou, Chaoyangmenwai and the Beijing South Railway Station area.
Media Approach
Bus-body advertising delivered mobile reach across city routes, while shelter panels provided repeated street-level exposure at passenger waiting points.
