CASE STUDY · PORT & ROAD ADVERTISING
Hong Kong–Zhuhai–Macao Bridge Port LED Campaign
An LED-screen campaign for Jungang Zhuhai Automobile at the Hong Kong–Zhuhai–Macao Bridge road port.
Client
Jungang Zhuhai Automobile
Campaign
Bridge Port LED Screen Advertising
Market
Macao · Zhuhai
Media
Road-port digital advertising
Campaign Overview
The campaign placed Jungang Zhuhai Automobile creative within the road-port environment of the Hong Kong–Zhuhai–Macao Bridge crossing.
The placement provided a prominent digital presence for travelers moving between the Macao and Zhuhai sides of the port.
Media Approach
A large-format LED screen delivered the campaign message in a cross-border transport setting where arriving and departing passengers pass through controlled circulation routes.
